Sumo bundles share buttons, heat maps and opt-ins behind one script. OptinMonster is the campaign specialist. OptinMonster Pro is $29 a month intro, $870 to renew, on optinmonster.com/pricing. The WordPress plugin lists 1+ million installs. G2 lists OptinMonster at 4.3 from 106 reviews. Pick Sumo for several widgets from one install. Pick OptinMonster if the popup is the product.
Who should pick which?
| OptinMonster | Sumo | |
|---|---|---|
| Job | On-site campaigns | List-building + sharing + analytics |
| Starting published rate | $7/mo intro annual; Exit-Intent on Pro | Paid Pro. Current dollars: Sumo pricing |
| Free tier | None | Free plan, branding stays on |
| Exit-intent | Pro+ | Present, not the pitch |
| Share buttons | Social block on Pro+ | Core |
| WordPress | Plugin, 1+ million installs | Script |
Sumo if share buttons and a heat map are on the same shopping list as the opt-in. OptinMonster if you will not use the rest of the kit.
Is Sumo still a serious OptinMonster alternative?
As a popup specialist, no. As a "one script, several widgets" install, yes.
Sumo's free plan allows unlimited subscribers and keeps Sumo branding on the campaign. OptinMonster has no free plan and hides the badge from Pro up. That is the cleanest product difference.
OptinMonster's ESP list is also the deeper one. Sumo's own limits on this site include awkward connections to smaller email platforms.
Which one should a blog pick?
A blog that wants share buttons and an email bar from one install: Sumo, and live with the branding or pay Pro.
A blog that wants Exit-Intent, A/B tests and Mailchimp groups: OptinMonster Plus or Pro.
Year two of OptinMonster Pro is $870. That is a lot of money for a blog that only needed a share bar.
Other options: OptinMonster alternatives. Numbers: OptinMonster pricing. Products: OptinMonster, Sumo.
Related comparisons
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing