Sumo is a growth toolkit: share buttons, heatmaps, opt-ins, one script. Popupsmart is a popup specialist. If you want the bundle, Sumo. If you want the popup, Popupsmart.
Popupsmart: popupsmart.com/pricing, 23 August 2026. Sumo: this site's Sumo pricing page, last researched 13 January 2023 (Pro $39/month; free plan with unlimited subscribers and Sumo branding on campaigns). We did not re-verify Sumo for this pass.
How do the plans compare?
| Popupsmart (23 Aug 2026) | Sumo (as of 13 Jan 2023 here) | |
|---|---|---|
| Meter | Pageviews | Subscribers |
| Free plan | 5K pageviews, 1 live popup, unbranded? No, branding on free | Unlimited subscribers; Sumo branding stays on |
| Starting paid | $32.50/mo billed annually | $39/mo Pro |
| Extra tools | Autoresponder, Shopify app | Share buttons, heatmaps, analytics |
| A/B testing | Advanced and up | Included in that write-up |
| Shopify | Embed app, 4.8/5 from 50 reviews | Not the product story |
Who wins as a popup tool?
Popupsmart. Templates, gamification, SiteData, teaser, 18+ targeting rules. Sumo's Smart Bar / Welcome Mat family is older and broader.
Who wins as a growth kit?
Sumo. You will not get heatmaps out of Popupsmart. You will not get a spin-to-win out of Sumo that matches Popupsmart's.
Who should pick which?
Sumo if one script for shares, heatmaps, and opt-ins is the brief and you can live with branding on free. Popupsmart if the brief is a popup campaign. Buying both is how people end up with two overlays on the same page.
Related: Popupsmart pricing, Sumo pricing, alternatives.
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Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing