Sumo is not a current buy. Adoric is, at a very different price from the one this page used to quote.
Who is still selling?
Showit acquired Sumo in December 2023 and renamed it BDOW! in April 2024. sumo.com now loads Refract. Adoric still sells on-site campaigns at adoric.com.
The 2023 version of this page treated both as current popup tools with overlapping heat maps and A/B tests. That overlap is historical. Adoric is a personalisation layer. Sumo was a growth widget. BDOW is the widget under a new logo.
Sumo vs Adoric vs BDOW, on the numbers
Checked 23 August 2026.
| Sumo | BDOW! (successor) | Adoric | |
|---|---|---|---|
| Status | Brand gone. Domain is Refract. | Selling at bdow.com | Selling at adoric.com |
| Free | None | $0, 1 site, 100 conversions, badge on | FAQ says you can downgrade to Free. Paid ladder starts at Basic. |
| Entry paid | None | Plus $19/mo billed yearly ($228/year) | Basic $100/mo |
| Next step | n/a | Pro $39/mo billed yearly, 3 sites | Essentials $250/mo, Standard $350/mo, Enterprise $500/mo |
| Meter | n/a | Pageviews + emails + sites | Pageviews + domains (Basic: 300k pageviews, 3 domains) |
| A/B tests | Were on Sumo Pro | Plus and up | Essentials and up |
| Badge off | Were on Sumo Pro | Plus and up | Standard and up |
| WordPress | Plugin sumome, untested on last 3 majors |
Same plugin | Script / Shopify. No Sumo-style plugin fight. |
| Source | sumo.com | bdow.com/pricing | adoric.com/pricing |
Our own 2023 file had Adoric Startup at $9/month. That number is dead. Publishing it as current would be the same class of error as publishing Sumo Pro at $39.
What each one is for
Sumo (historical): List Builder popups, Share, heat maps, one Site ID. See Sumo.
BDOW: the same forms, rebuilt UI, native Showit install, Share parked under Legacy Features. Plus at $19/mo billed yearly is the commercial continuation of Sumo Pro.
Adoric: on-site messaging and personalisation. Bars, sliders, tooltips, recommendations, cart reminders, cookie and behaviour targeting. The $100 Basic plan is built for sites already in the hundreds of thousands of pageviews. It is not "Sumo, but prettier".
Integrations both claimed in 2023: Shopify, Magento, BigCommerce, WooCommerce, Google Analytics. Adoric still lists those plus extra events on Standard. BDOW lists Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo. Tag archives: Sumo integrations, Adoric integrations.
Which one should you pick?
Not Sumo. There is no checkout.
Not Adoric's web ladder, if the job is "replace a $39 list-builder". $100/month for Basic is five times leftover Sumo Pro and five times BDOW Plus. Shopify stores have a separate Adoric app from $4.99/month on store orders, which is a different SKU. Adoric's web product only wins if you specifically want recommendations, in-page content and behaviour/cookie targeting at 300k pageviews.
BDOW if the Site ID is already on the page. OptiMonk ($0, then $19/mo billed yearly) or Popupsmart ($32.50/mo billed yearly) if you are starting over. Those rankings sit on Sumo alternatives.
Prices for Sumo/BDOW: Sumo pricing. Adoric's ladder: Adoric pricing.
Related comparisons
Written and reviewed by
SEO Executive at Flatart
Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.
- Education
- Advertising and Public Relations, Anadolu University
- Writes about
- Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing