PopupBuilder.io

Comparison

Wisepops VS Sumo Comparison

The verdict

This is not a close race. Sumo does not sell popups in 2026. Wisepops does, at Shopify $299/month or a demo-gated high-touch plan from $499. New buyers should not open a Sumo account.

Published January 25, 2023 · Last reviewed August 23, 2026

Wisepops and Sumo at a glance

Wisepops

Not published

No figure on the vendor's page

Free tier
Free trial only
Metered on
Monthly pageviews

Best for

Ecommerce teams that want a strategist running popups, bars, quizzes, feed and web push, and will pay from a few hundred dollars a month.

OverviewPricingReview

Sumo

Not published

No figure on the vendor's page

Free tier
None
Metered on
Not stated

Best for

Existing Sumo users who need a living replacement. Not a new buyer looking for a popup tool.

OverviewPricingReview

Wisepops checked August 2026; Sumo checked August 2026. Both vendors change prices without notice — confirm on their own pages before you buy.

📌
Pick Wisepops if you are choosing between these two names in 2026. Sumo does not sell. Showit acquired it in December 2023, relaunched it as BDOW! in April 2024, and sumo.com now loads Refract, an unrelated product. Full write-up: Sumo. Wisepops still sells: Shopify self-serve is $299/month for 500k pageviews; high-touch starts at $499 or €499.

The 2023 page on this URL compared two living popup tools and printed a Wisepops ladder ($19 / $49 / $149) that was already inconsistent. That copy is gone. The 2026 fact that matters is the brand: one of these vendors left the category.

the banner to illustrate the comparison of Wisepops and Sumo

Wisepops vs Sumo at a glance

Wisepops Sumo
Status, 23 Aug 2026 Sold as on-site campaigns Brand discontinued
Where to buy Shopify app, or a demo You don't. Successor is bdow.com
Public price Shopify $299 / 500k; high-touch from $499 / €499 None under the Sumo name
What it was Popups, bars, embeds, quizzes, feed, web push Opt-ins, share buttons, heat maps, a launcher
Sources wisepops.com/pricing, Shopify app sumo.com, Showit acquisition, BDOW rebrand

What if you still have a Sumo login?

The code did not vanish. It moved. Existing Sumo users were pointed at BDOW!. That is a different purchase from Wisepops. BDOW is the List Builder lineage (forms, share, heatmaps). Wisepops is six on-site channels plus, on high-touch, a strategist.

If you are migrating off Sumo/BDOW because you want targeting depth and a holdout test, Wisepops is in the shortlist. If you are migrating because the bill is too high, Hello Bar and Mailmunch still print a cheaper grid. See Wisepops alternatives and Sumo alternatives.

How did the products used to differ?

When both were alive, Sumo was a toolkit (several widgets, one script) and Wisepops was the campaign tool with finer display rules. That product-shape contrast still describes BDOW vs Wisepops. It does not describe Sumo vs Wisepops as a 2026 buying decision, because Sumo is not for sale.

The 2023 $39 Pro figure we used to list for Sumo is historical. We do not publish a Sumo starting price now. Wisepops dollars: pricing. Sumo dollars: Sumo pricing (explains the shutdown, not a checkout).

Reviews: Wisepops, Sumo.

Related comparisons

Written and reviewed by

Emel Dalabasmaz
Emel Dalabasmaz

SEO Executive at Flatart

Emel Dalabasmaz graduated in Advertising and Public Relations from Anadolu University. She began in social media and carried that grounding — content, brand communication and performance — into SEO. For more than ten years she has worked on growth for brands across a range of industries, pairing a communications perspective with data and technical analysis to build a digital presence that holds up over time.

Education
Advertising and Public Relations, Anadolu University
Writes about
Popup builders, Conversion rate optimization, On-site messaging, SaaS pricing research, SEO, Technical SEO, Content strategy, Digital marketing